Contextual Advertising Google Ads is one of the main ways to promote your website on the internet and get targeted traffic. Setting up contextual advertising in Google Ads allows you to show your website to users in Google search results, as well as on other resources that are part of the advertising networks of search engines.
ORDER contextual advertising setup
Contextual Advertising Networks:
Google Ads contextual advertising can be displayed in two networks:
Google Search Network — this is advertising that is shown next to search results in response to user queries.
Google Display Network — this is advertising that appears on Google partner sites. Your ad will be shown on websites in a specific ad block for the audience you selected.
Differences between Search Network Advertising and Display Network Advertising:
1. Search network ads are displayed only in text form, while display network ads can use text ads, banners, and video ads.
2. Search network ads are configured based on user queries. Display network ads allow you to show ads on thematic websites and to target audiences based on specified parameters.
3. User behavior in the search network and the display network is significantly different – search advertising is more conversion-oriented. Therefore, the approach to presenting ads and the metrics of the advertising campaign (CTR, cost per click) will also differ.
Goals of Contextual Advertising:
Before creating contextual advertising, it is important to understand its goals.
1. Increasing website traffic.
Contextual advertising in Google allows you to attract a large number of targeted visitors to your website. Both search and display advertising can be used for this purpose.
2. Branding.
To increase the recognition of your company or brand, improve its image and popularity, it is best to use the Google Display Network. In addition to paying for clicks on the ad, you can choose the option to pay per 1,000 impressions.
3. Increasing sales.
If you want to advertise your product or service, attract targeted traffic to your website to increase the flow of potential clients, it is best to use advertising in the Google search network. They allow you to set up a campaign based on hot target queries for your niche, thereby attracting visitors with an already formed demand.
Cost of Contextual Advertising:
If you are interested in how much contextual advertising costs, it’s simple. The cost of an advertising campaign consists of the budget that needs to be allocated to Google Ads, as well as the cost of the agency’s services for creating and managing the advertising campaign.
You can choose the budget for the Google Ads campaign yourself, based on your needs, capabilities, and the cost per click. In each niche and region, the average cost per click may vary, typically ranging from $1 to $10.
Advantages of Contextual Advertising:
1. Effectiveness. Unlike other promotion methods, Adwords contextual advertising guarantees targeted traffic to your website. This is the main condition for increasing the number of orders for your service or product.
2. Speed of Launch. An advertising campaign on Google can be launched within a few days, and you will immediately notice an increase in traffic and conversions on your website.
3. Precision. Thanks to the extensive capabilities of Google Ads (Google Advertising), you can accurately set up your advertising campaign so that ads are shown only to people who are interested in your product or service. The reporting system allows you to precisely control which people are coming to your site.
4. Flexibility. You can make changes to your advertising campaign at any time, pause the display of some or all ads, change the target audience, and much more.
5. Budget. You can choose how much you want to spend on advertising your website and during which period you need it the most.