Case Study: Promoting a Business Magazine Website

Project description:

Region of Display: Ukraine.
Advertising Networks: Facebook / Instagram.
Promotion Duration: 36 months.
Advertising Format: News feed advertising on Facebook and Instagram.

Task:

The main goal is to attract targeted visitors to the magazine’s website, particularly to the blog page featuring well-known personalities, businessmen, and politicians. Target audience: entrepreneurs of all levels, top managers.

List of tasks completed:

Site analysis of the magazine, target pages for advertising identified.
Selected the necessary marketing goals for each advertising campaign.
Configured the Google Analytics and Facebook Pixel analytics system.
Special attention was paid to selecting audiences for each ad group.
Advertisements were crafted for each group, and creative tests were conducted.
Each advertising campaign was accompanied by a detailed analysis of the traffic generated, with adjustments made to ads and audiences.

Results:

2000 visitors / month

2000 website visitors / per month from Facebook and Instagram

72 000 visitors

Over 36 months of promotion – 72,000 visitors from advertising.

Conclusions:

During the specified period, advertising campaigns on Facebook and Instagram attracted over 70 thousand visitors and created a base of regular readers.

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Case study on promoting a business magazine website

Setting up and managing targeted advertising for a business magazine website