Analytics services like Google Analytics are indispensable for obtaining all the necessary statistics about your website. These services are free and allow you to obtain the most comprehensive report on the traffic coming to your site. Professional setup of Google Analytics allows you to understand:
Goal Setting
Setting goals in Google Analytics allows you to track any event on the site: user filling out a contact form, navigating to a target page, watching a video, clicking a button, etc. Moreover, you can track the sequence of visitor actions to understand which part of the site needs improvement to increase the number of conversions.
E-commerce Setup
The E-commerce tracking tool is indispensable for online stores. It helps comprehensively track sales on the site, analyze the effectiveness of all traffic channels, and the popularity of individual products. And all this in monetary terms.
Integration with Google Ads
The Google Analytics service allows you to establish a connection with the corresponding Google Ads (Google Adwords) advertising accounts, which will enable you to track all advertising statistics across accounts through Google Analytics, as well as import analytics data (time on site, depth of view, bounce rate) into the advertising accounts themselves.
Filters and Audiences Setup
Setting filters helps cleanse statistical data from spam and unnecessary information. And setting up audiences in Google Analytics will allow you to set up remarketing campaigns, thus showing ads to users who have already visited your site before. After all, you need loyal customers.
Creating Google Analytics Account
Generating Tracking Code and Setting Goals
Writing Technical Specifications for Your Website’s Webmaster
Webmaster Installs the Code on the Site According to the Technical Specifications